The voice of your business should always sound consistent. Be it playful or formal, informative or inquisitive, confident or awkward, when someone is engaging with your brand, they should be able to recognize that it’s your business they’re dealing with.

Your logo is the staple of your brand. It lets your customers know what to expect before they even speak directly to you or your employees. So you need to make some serious decisions about who you are and how you want to be perceived. Because as much as we preach “Don’t judge a book by its cover” – WE DO! Everyone does and your logo is your book cover.